Get Free Ebook Built to Sell: Creating a Business That Can Thrive Without You, by John Warrillow
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Built to Sell: Creating a Business That Can Thrive Without You, by John Warrillow
Get Free Ebook Built to Sell: Creating a Business That Can Thrive Without You, by John Warrillow
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Review
“John does a masterful job of illuminating the qualities that business buyers look for in a company, and he does it in a thoroughly enjoyable and engaging manner.”—Bo Burlingham, author of Small Giants (from the Foreword)“There is no tooth fairy for selling a business. It takes planning and a real understanding of what works. I bet you’ll find yourself (like me) recommending this book to your friends who want to sell their businesses one day but don’t understand what that’s going to take.”—Seth Godin, author of Linchpin
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About the Author
John Warrillow is the author of Built To Sell: Turn Your Business Into One You Can Sell. Throughout his career as an entrepreneur, John has started and exited four companies. Most recently he transformed Warrillow & Co. from a boutique consultancy into a recurring revenue model subscription business, which he sold to The Corporate Executive Board (NASDAQ: EXBD) in 2008. He is the author of Drilling for Gold and in 2008 was recognized by BtoB Magazine's "Who's Who" list as one of America's most influential business-to-business marketers.
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Product details
Paperback: 176 pages
Publisher: Portfolio; Reprint edition (December 24, 2012)
Language: English
ISBN-10: 1591845823
ISBN-13: 978-1591845829
Product Dimensions:
5.3 x 0.4 x 8 inches
Shipping Weight: 4.8 ounces (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
385 customer reviews
Amazon Best Sellers Rank:
#14,953 in Books (See Top 100 in Books)
I have a strong bias against business fables. I generally don't read them and don't put much stock into what I term "business fiction."In BUILT TO SELL, however, John Warrilow draws on his personal experience in starting and selling four companies to craft an entertaining primer. The "story" of Alex Stapleton and his marketing company compose most of the book. Frustrated, Alex decides to sell the company, and while discussing his lot with mentor Ted, he discovers (as many entrepreneurs do) that he has nothing to sell. To paraphrase Michael Gerber, THE E-MYTH REVISITED, Alex really has a job with a lunatic for a boss.Through Ted's tips and coaching Alex eventually builds a business he can sell. The lessons Alex learns apply to anyone who owns a business.Specialize, don't generalizeCreate a scalable product or service that is teachable, valuable and repeatableDon't concentrate more than 15% with one customerThe business can't rely on you, the ownerThere are 35 wonderful pages that follow the fable, the Implementation Guide and Ted's Tips, highlighted and standing alone.Since reading Warrilow's book...in one day...I have recommended or purchased it for a number of my customers and business colleagues.
This book is a great teaching book that is an eye opener for someone building or thinking about building a business with the intent to sell it. Actually, my favorite part is that the fictional business in the book was run as a service company that was NOT ready to be sold, and they did the work to transform it into a product company that would fetch the most money.Not only does it very effectively demonstrate what to do VS what you shouldn't do, it shows that you can always implement these types of changes to make sure you're more prepared to sell and at the same time make your company more successful.I also really enjoyed the way it was written, it was WAY more engaging and relatable than one of those books that just goes on and on about A-Z steps to take for your business. This actually sunk in, and showed real life application and advice all while in a fictional story! A must read for anyone looking to build a company and sell it.
This book is simply outstanding! If you own a business, no matter what size, this book is an excellent read. Truly eye opening to me!!It is super important to think strategically and start planning early for your exit. If your exit strategy is to liquidate assets and close up shop, then you don’t really need to read this book. However, if you want to sell your business and not just close your doors, then you’ve got to craft a plan and start early!!Some key take always:If you intend to put your business up for sale or position it to be acquired someday, you CAN NOT be the sole reason for the success of your business! If the success or failure is strictly dependent upon you and/or your partner working with your customers, then your sales multiple will be strongly discounted and you will earn a lot less at closing than is possible!! You need a strong management and sales team in place and you need a system for getting things done that is NOT reliant on YOU personally. You need to develop a specialty - being a jack of all trades, but master of none is NOT a recipe for success!You really need to read this book! It's an easy read...very engaging and easy to understand. Written in a very conversational tone and just makes SENSE!
An excellent business book that’s both fun to read and full of valuable insights. Whereas other business books are laden with jargon and often unattainable examples, “Built to Sell†is a practical and relatable read on how to grow (and sell) a successful service business. Part of what makes it so accessible is that the story is told in a narrative format, making it easy to follow and apply.The fictional story follows Alex, who runs a marketing design firm that he decides he wants to sell. Alex seeks advice from his friend Ted, a serial entrepreneur with a few successful exits under his belt. Through their weekly conversations, Ted asks pointed questions to understand Alex’s business and his motivations to sell. Each chapter is then built around what’s happening in the business (ex: a lucrative client that soaks up all of Alex and his team’s capacity), Ted’s advice on how to solve the problem, and then Alex implementing said advice and making progress on turning around his business and transforming it into something much more valuable.There are numerous lessons that Ted uses to lead Alex to a successful sale. All are valuable, but all are tethered to creating a standard offering and process that’s easy to control, price, and sell. In Alex’s case, it’s a 5-step logo design process that he offers and delivers to clients. It helps Alex to specialize his business which makes it easier to standardize his sales process, which leads to more recurring revenue, and align his company’s resources (e.g., staffing, internal operating model). It’s a effectively a system for turning services into products.
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